You can’t fake excitement, interest, or love. At some point people are going to figure out what you really think is important. And usually…your true values are evident immediately.
Clever marketing will never make someone feel loved or cared about. The values have to be there in the first place. That’s all that would really draw someone anyway.
Good marketing is a symptom of a healthy church, not a method for creating one.
That being said…
1. Update your church website regularly. It shows that things are going on, and that you want others to know what’s up. An out of date website is almost worse than none at all.
2. Don’t use stock photography on your church website. Prove that you don’t have to be a model to be welcome. Plus, it looks corporate and impersonal.
3. Guard your brand image. Pick a logo and stick with it. Renaming and redesigning are sometimes needed, but they make you start over from square one. Get started, keep going.
(more to come)